Our Services
Inayat Vastani Marketing Management provides marketing management for businesses in Dubai and across the UAE. Choose the services you need individually, or ask us to combine them into one plan.
Digital Marketing Strategy and Management
We look at your business, customers, competitors and current marketing, then build a practical plan that fits your goals and budget. Once the plan is agreed, we manage it month to month and adjust it as results come in.
What is included
- Review of your business, offer, audience and current marketing
- Channel selection and budget recommendations
- A written marketing plan with priorities and a timeline
- Ongoing management and coordination of the agreed activity
- Regular review calls to discuss progress and next steps
Best suited for: Businesses that want one clear marketing plan instead of separate, unconnected activities.
Paid Advertising Management
We set up and manage paid campaigns on Meta Ads, Google Ads, TikTok Ads and LinkedIn Ads, and recommend the platforms that suit your audience. We look after budgets, targeting and creative testing, and we report on the cost of each enquiry. Every platform has its own advertising policies, and we work within them.
What is included
- Campaign structure, audience and targeting setup
- Ad copy and creative direction for your approval
- Conversion tracking and lead form setup
- Budget monitoring and regular campaign optimization
- Reporting on spend, enquiries and cost per enquiry
Best suited for: Businesses that want to reach new customers through paid platforms and need the campaigns managed carefully.
Search Engine Optimization (SEO)
We help search engines understand your website and help the right customers find it. The work covers technical health, page content and local search visibility. SEO is steady, long-term work, and search positions depend on factors no agency controls, so we do not promise rankings.
What is included
- Technical review covering speed, mobile use, crawling and indexing
- Keyword research based on what your customers search for
- On-page improvements to titles, descriptions, headings and content
- Local search optimization for customers in Dubai and across the UAE
- Content recommendations and monthly progress reports
Best suited for: Businesses with a website that want a steady flow of enquiries from search over time.
Lead Generation Systems and Follow-up Processes
A good campaign is only part of the picture. We design how enquiries are captured, recorded and followed up, so that fewer of them are lost. This covers forms, call and WhatsApp tracking, response steps and simple reporting on enquiry quality.
What is included
- Review of how enquiries currently arrive and who handles them
- Enquiry capture through forms, calls and WhatsApp
- A lead tracking sheet or CRM setup, using a tool you already have or one we recommend
- Written follow-up steps and message templates for your team
- Reporting on enquiry volume, source and status
Best suited for: Businesses that already receive enquiries or run campaigns and want to respond faster and lose fewer opportunities.
Email and WhatsApp Marketing
We plan and manage permission-based email and WhatsApp communication with your existing customers and enquiries. Messages are written in a clear, professional tone and sent only to contacts who have agreed to hear from you, in line with applicable rules and platform policies.
What is included
- Organization of your contact lists and consent checks
- Email campaign planning, copywriting and scheduling for your approval
- WhatsApp message templates and broadcast planning
- Automated follow-up sequences where they are suitable
- Reporting on delivery and response
Best suited for: Businesses with an existing customer or enquiry list that want to keep in touch in a professional way.
Marketing Analytics and Reporting
We set up tracking so you can see which campaigns produce enquiries, and we report on it every month. Reports are written in plain language and focus on the numbers that matter to your business.
What is included
- Tracking setup for website actions, calls and WhatsApp clicks
- A report layout built around your business goals
- A monthly written report covering spend, enquiries and trends
- Review of what is working and what is not
- Recommendations for the following month
Best suited for: Businesses that spend money on marketing and want to understand what they get for it.
How engagements work
Every engagement begins with a conversation about your business. Scope, fees and timelines are agreed in writing before work starts, so both sides know what to expect.
We do not publish fixed prices, because the right scope depends on your business, your goals and your budget. We also do not guarantee specific results; we report honestly on what the work produces.
Tell us about your business
Send a short message describing what you do and what you want to achieve. We will reply as soon as possible.
Social Media Management and Content Planning
We plan and manage your business social media so that it looks consistent and gives customers a reason to get in touch. Content is agreed with you before it is published, and we keep the tone aligned with your brand.
What is included
Best suited for: Businesses that want an active, consistent social media presence without managing it day to day.